About Us

ElanWay is a London-based clothing brand created with YOU in mind. Celebrating individuality through style is what we strive to achieve. Our commitment to creating distinctive pieces is the reason we are one of the most groundbreaking brands in the fashion industry. The founder, Gerald Agbai, who was endorsed as a Global Talent by the British Fashion Council, is a renowned creative who desires to share his vision of personalized style with the world.

At ElanWay, we believe that fashion is more than just clothing – it is about expression. Our designs are inspired by the eclectic mix of cultures, art, and music by people everywhere. We aspire for our clothing to have the edgy, yet refined look that we believe the customary fashion industry lacks.

Our Quality Promise

ElanWay designs are prestigious pieces made from high-quality fabrics sourced from around the world and fashioned into well-detailed, intricate designs with perfect finishing.

Our Mission

Our mission at ElanWay is to empower individuals to express their distinct style with confidence. We aspire to create a sense of individuality in fashion, encouraging anyone to make our pieces a part of their look books. Sourcing top-of-the-line fabrics for meticulously stitched garments, we pride ourselves on paying immense attention to detail in order to deliver exclusive pieces that reflect our vision. We are committed to quality craftsmanship and aim to redefine fashion by creating pieces with care. At ElanWay, we believe that fashion is more than just clothing—it's a reflection of identity, creativity, and self-expression.

Our Values

At ElanWay, our values are deeply ingrained in every aspect of our brand. We maintain the highest standards of quality, employing skilled artisans to meticulously craft each garment. Remaining true to exclusivity, we offer limited collections, ensuring that every piece personifies a sense of rarity. Our dedication to faultless finishing and attention to detail sets us apart, as we believe that it's the little things that make a big difference. From the precise stitching to the thoughtful embellishments, every aspect is carefully considered in order to elevate your wardrobe. At ElanWay, excellence is not just a goal—it's a commitment we uphold in every garment we create.

Our Community

At ElanWay, our brand is not just about the clothes but fostering a sense of community. Our commitment to nurturing a vibrant and inclusive community where creativity flourishes, and diverse voices are celebrated. Through engaging events, collaborative projects, and online platforms, we provide a space for fashion enthusiasts to connect, inspire, and support each other. Join us on our journey as we continue to push the boundaries of fashion and redefine what it means to create style.

What Our Customers Say

Customer Reviews


I love the designs and how well crafted they are.


Got amazing gifts for my nephew on the ElanWay store, He was so happy that I could give him a fashion forward style for his birthday.

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